Levi Roots

Keith Valentine Graham (born 24 June 1958), better known as Levi Roots, is a Jamaican-British businessman and celebrity chef currently residing in Daventry, Northamptonshire who first came to prominence on the fourth series of the British TV show Dragons' Den successfully pitching his Reggae Reggae Sauce product. According to the Sunday Times Rich List, Roots is worth an estimated £30M.