FireAid Benefit Concert

Natanael Cano: Tumbado Tour 2024

111, THAT PART THAT IS NOT TOUCHED

TikTok: In the Mix

Apple Music Live: Peso Pluma

Amazon Music Live with Peso Pluma

MTV Europe Music Awards

MTV Video Music Awards

Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican singer and rapper. Learning to play the guitar during his early teens, he developed his craft by writing songs inspired by regional Mexican music. He achieved moderate success with his first two studio albums, Ah y Qué? (2020) and Efectos Secundarios (2021), which were published under the label El Cartel de Los Ángeles. He followed the albums with the singles "Por Las Noches" and "El Belicón" (with Raúl Vega), with the latter selling 480,000 units and being certified octuple-platinum in the Latin field by the Recording Industry Association of America (RIAA). He followed up his success with the EP Sembrando (2022) and the 5× Platinum Latin-certified controversial duet "Siempre Pendientes" with Luis R. Conriquez entering the Billboard Global 200.
His collaborations with Natanael Cano, "AMG" (alongside Gabito Ballesteros) and "PRC", became massive hits in the Latin music community after their use on TikTok, both charting on the  Billboard Hot 100. In April 2023, Pluma and Eslabon Armado made history with "Ella Baila Sola", being the first regional Mexican song to reach the top 10 of the Billboard Hot 100, eventually peaking at number four. The commercial growth of the song boosted the popularity of the singer worldwide, simultaneously placing eight songs on the Hot 100 in the week of 29 April 2023, becoming the Mexican act with the most Spanish-language entries in the US. At the end of 2023, the song was revealed by Spotify to be the 5th most streamed song worldwide. His third studio album, Génesis (2023), won the Grammy Award for Best Música Mexicana Album (including Tejano). He released his fourth studio album and double album Éxodo (2024) on 20 June 2024, which attained further success, peaking at number five on the Billboard 200.
Having a distinct musical style dominated by corridos tumbados (Sinaloa-style sierreño corridos with elements of Latin urban music; specifically Latin hip hop and reggaeton), Pluma is considered to be a major contributor to the revival of corridos. With his crossover appeal, Pluma is the most streamed artist of all time in Mexico.

Peso Pluma

Acted in

FireAid Benefit Concert

Natanael Cano: Tumbado Tour 2024

111, THAT PART THAT IS NOT TOUCHED

TikTok: In the Mix

Apple Music Live: Peso Pluma

Amazon Music Live with Peso Pluma

MTV Europe Music Awards

MTV Video Music Awards