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Moonshine to the Finish Line: An Unofficial History of NASCAR

The Inspiration for 'Cars'

Cars

Howard Augustine Wheeler Jr. (born October 23, 1938), nicknamed Humpy Wheeler, is an American motorsports executive and businessman. He is best known as the former general manager of the Charlotte Motor Speedway, a 1.5-mile (2.4 km) banked racetrack in Concord, North Carolina. Wheeler held the positions of publicity directors for numerous companies and later became the president and general manager of the Charlotte Motor Speedway. He is a major auto racing promoter and businessman, particularly in stock car racing and IndyCar racing.
Wheeler was born and raised in Belmont, North Carolina. In 1964, he gained his first major publicity job when he was hired by the Firestone Tire and Rubber Company. After bouncing around real estate and public service jobs when Firestone shut down its racing program in 1970, Wheeler was hired by Charlotte Motor Speedway chairman Bruton Smith as president to replace the outgoing Richard Howard in 1975. During his time at the Charlotte Motor Speedway, he gained a reputation for creating unique promotions for races at the speedway. He abruptly retired from the position in May 2008, a decision that was seen as shocking to most of the NASCAR landscape. After retiring as president of the Charlotte Motor Speedway, he pursued other business endeavors with his advising company The Wheeler Company, including the failed Grand Prix of America proposal and Speedway Benefits, an American short-track alliance program.
Wheeler is regarded as a pioneer in promoting in the motor racing industry. Throughout his time as a racing promoter and general manager, Wheeler was known for pulling off numerous unique promotions and stunts in order to promote the Charlotte Motor Speedway and its races, making him one of the most successful promoters in auto racing. Drivers and industry leaders view Wheeler highly for his promotions and actions during his time at the Charlotte Motor Speedway due to their effectiveness and the unique nature of Wheeler's promotions.
Wheeler was involved in a years-long rivalry with Bruton Smith, the chief executive officer (CEO) of Speedway Motorsports, Inc. (SMI), the company that owned the Charlotte Motor Speedway. Wheeler, who had worked under Smith since 1975, retired from his position at the Charlotte Motor Speedway in 2008 due to disagreements with Smith, a decision that was seen as a surprise in the NASCAR landscape. Wheeler heavily criticized both NASCAR and Smith for the next 12 years. The two decided to end the rivalry in 2020, after Wheeler made successful attempts to reconnect with Smith.



Humpy Wheeler

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Cars 3

Moonshine to the Finish Line: An Unofficial History of NASCAR

The Inspiration for 'Cars'

Cars