The Canadian Tire guy is a character played by actor Ted Simonett in a series of television commercials for Canadian Tire stores that ran for eight years. The character typically touted the features and benefits of products unique to Canadian Tire in a friendly, helpful everyday scenario.
In 2005, Canadian Tire changed advertising agencies, which led to a gradual phasing out of Simonett's character. In March 2006, he and on-screen wife "Gloria" were let go since the commercials had become the subject of parody, and as such were no longer considered effective. They have been parodied on Royal Canadian Air Farce, This Hour Has 22 Minutes, and the Rick Mercer Report. In many circles, particularly in relation to blog sites, Simonett's character - commonly referred to as the Canadian Tire Guy (TCTG) - has evoked particularly hostile reactions.
2006
1999
as Mr. Galen
1998
as Falco (Robert's Boss)
1996
1996
as Stan
1995
as Norman Jacobs
1993
as Judge Skwieraski
1988
as Tillinger
1987
as Copeland's Partner