The early years of a television sports powerhouse are chronicled as ABC becomes a player in the NFL coverage by putting their full resources into a major showcase. Executive Roone Arledge recruits former Dallas Cowboys quarterback 'Dandy' Don Meredith, Keith Jackson, and the combative Howard Cosell as commentators for the broadcasts, which become funny, odd trio events to millions of viewers. Jackson departs the show after the first year to take over the network's focus on college football, and former New York Giants star Frank Gifford takes his place, ruffling Cosell's feathers. Then things get really crazy!
as Howard Cosell
as Roone Arledge
as Frank Gifford
as Chet Forte
as Don Meredith
as Emmy Cosell
as Pete Rozelle
as Don Ohlmeyer
as Keith Jackson
as Bob Goodrich
as Carl Lindemann
as O.J. Simpson
as Sal
as Leonard Goldenson
as Herbert Schlosser
as Fred Pierce
as Fred Williamson
as Alex Karras
as Curt Gowdy
as Jim McKay
as Dick Ebersol
as Henry Ford
as Petey the P.A.
as Reporter in Bar
as First Questioner
as Marti
as John Lazarus
as David Gerber
as Construction Guy
as FBI Agent
as Hotel Clerk
as Art Rooney
as Al Michaels (uncredited)